Growth Drivers

Niall Tracey is a senior sales & marketing professional with a wealth of experience from strategy and idea generation, through to product launch and marketing communications.

He has launched products and built brands across a wide range of industries including: Premium Drinks, Retail, Healthcare, Toys & Crafts, Food, Health & Beauty, Financial Services, Academia, Energy, Tourism and Sports.

After 20 years senior management experience in global blue-chip companies including Diageo, Aviva, Smurfit and Aldi, he set up his own successful international start-up which he subsequently sold.

Niall now spends a lot of his time growing sales, profits and brand recognition for early stage businesses and SMEs, focusing on:

  • Getting the Commercial Strategy Right to Increase Sales
  • Developing Successful New Products
  • Expanding into New International Markets
  • Building More Appealing Brands to Beat the Competition
  • Fixing Underperforming Businesses
  • Improving Return on Investment on Marketing Spend
  • Maximising Digital Opportunities to Reach More Customers to Drive More Sales